I live in the Midwest. Luckily for me, I have family and friends on both the East and West coast. It’s when I’m visiting the coasts that I can see what trends are likely to occur in the next 3 to 5 years in the Midwest. Kind of like a mini time travel advantage.
One of the things I’ve noticed is that Pinterest is gaining popularity on both coasts. Because of this, you may want to consider opening an account and allow it to help promote your business.
For those of you who don’t know Pinterest, it’s a social media tool allows you to share images. You can save your images in boards – kind of like albums or scrapbooks – to help you organize your images.
As far as collecting images, you may want to collect images of advertising campaigns you like and may work for your company. You may want to collect what the competition is up to. You may want to collect ideas of things you want to implement at the office, or ideas collected for blogging about.
Sharing images can be a little more interesting. You can share product photos, focus on services you provide, show work you have completed, or illustrate your processes. It can provide clients with an inside peek of how your company operates. This allows potential clients to become more comfortable with you and more likely to contact your company.
Speaking of contact, don’t hesitate to include a call to action. What do you want people to do? Call you? Come by? Like your post? Make it simple for people to text, call or email.
Pinterest is great for collecting and sharing ideas — just don’t forget to implement. Coming up with ideas is fun and creative, however you have to implement to get results.
Open a Pinterest account and play with it a little. You’ll probably think of other ideas of how to promote your business. If you do, mention them below and help other business owners.
©2018 Sally Kintz