E-newsletters

Want to try something new? Ready for a little innovation? Need something inexpensive? I thought so! The time is right for you to start using all those customer emails you’ve been collecting! You’re going to start marketing your company through an e-newsletter. You can do this in your existing email program. Before you start, make sure you have something of value to give your customers. Find something really newsworthy, offer free advice, or a special discount. Then don’t inundate clients with messages; send no more than one a month. A quarterly e-newsletter is a great way to get started. Remember to blind carbon copy your customers so you aren’t sharing their email address with everyone. Dig into your e-mail program and start your e-newsletter this month.