Tag: marketing materials.

Sally just got done reading Manage Your Day-To-Day. The subtitle of this book is Build Your Routine, Find Your Focus and Sharpen Your Mind, edited by Jocelyn K. Glei. Here’s some of the best business take-aways from the book:

If you find you’ve been working hard and hardly getting ahead, this book is for you. It focuses on how our work day and work world has changed. Too often we’re reacting and not working on our daily to-do list. The first thing to do is schedule your creative work first and schedule it at a time when you work best. This may take a little time to find – but instinctively you may know this already. Set routines and stick to them. If a project isn’t complete one day, calendar it and move it to the next day. Your capacity is limited. Schedule your renewal or “sharpen the saw” time. Stick to it. Schedule thinking time or alone time to plan. Plan blocks of time to work – calendar it and stick to it. Stop multi-tasking – it doesn’t work. Work on one project at a time, focus and finish it. Understand your temptations and resist them. In other words stay off Facebook and quit texting. Keep your workspace organized. Protect your DO NOTHING time. Your brain needs some R&R. Send really short emails. There is magic in a six-word email. Schedule your social media time and use it effectively to promote your business. Sally does hers at the same time she’s updating client posts. Sometimes your soul needs to rest – take a long break from being connected. Finally, stop thinking everything must be perfect. We are human. Only God is perfect.
Get the work done, do your very best and let it go.

“The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.”  – Warren Buffet

Power In Color

How do select color when you plan the design of your logo and marketing materials? Do you generally select just what you like? If so, you might consider putting more thought into your color choices.

Studies have shown that a product’s color influences 60-80% of a customer’s purchasing decision – meaning that color can make or break a product.  Color is the first thing a consumer will notice about your logo.

On both a conscious and subconscious level colors convey meaning. The use of color can bring your marketing materials multiple layers of meaning. You can use these meanings to underline and accent your branding messages.

Bright, bold colors are attention grabbing but can appear brash. Muted tones are more sophisticated, but can be overlooked.

Colors can be divided into two categories: warm – which are associated with energy; and cold – which are more about calmness and security.

We’ve created a cheat sheet for you to download with colors and their associated meanings. These are not rigid rules, but they’re worth keeping in mind. It’s also important to consider the global appeal of your color choices – especially if you’re a global brand. For instance, in China red is considered lucky, while in India white is the color of mourning and death.

In addition to the color cheat sheet, we’ve also included a color contrast guide displaying 18 color combinations that have been tested for visibility at various distances by the OAAA.

Think about your message and choose your colors carefully to portray your company’s image.

Download the Color Cheat Sheet.
Download the Color Contrast Guide.

Less is More

When you were a child and drew a picture on a piece of paper, did you feel the need to fill up the entire page? Were you told it was wasteful to leave empty space? That belief may have been okay then, but it might not be a good idea for your marketing materials now. Fewer words or less design means higher impact for the words you do use. You don’t have a lot of time to catch someone’s attention and too many words will get lost. Only the main words will be read anyway, so don’t clutter your materials with information that won’t be read. Using fewer words will help you stick to the main point. Keep it simple.

Consistency

Here is a simple marketing exercise that will reap big rewards for your business. Take a look at all of your marketing materials. Spread them out on your desk and really look at them.  All – and I mean All – of your materials should have the same look and feel, the same logo, colors, the same slogan, the same color paper. This consistency can help you build a stronger brand for your business. It applies to all marketing and advertising such as web, radio, print, television and outdoor. This is your image and it’s important. This week take a look at your marketing materials and make sure they’re consistent.

Logo

Make your marketing work harder by using or developing a company logo. A logo is a powerful tool when used correctly. Your logo design must be able to be used virtually everywhere – from business cards and websites to ball caps and billboards. A creative design can help brand your company for decades. Can’t afford a uniquely designed logo? Then begin by using the same type face consistently. That goes for color too. Stick with one color. Your building a brand that will become recognizable without even reading the words. Get more attention and make your marketing materials work harder by using a great logo.