Tag: name change.

Poole Advertising has some exciting news. After twenty-seven years, we’ve outgrown our name. Our new name – Poole Communications – better defines our growing services, diversified operation and changing world.

Poole Advertising began in 1984 committed to strong design, clear communication, community participation and business growth. From that time until now, we’ve helped companies grow and prosper. We’ve created hundreds of company brands and other communication pieces in print, audio, video and web – and we’ve been able to win some awards along the way. We remain committed to providing the most up-to-date services, while improving communication, design, business and community. We look forward to providing innovative, powerful tools to meet your marketing and communication needs.

Recently Hannibal LaGrange College changed their name to Hannibal LaGrange University. There was some consideration given to changing the name completely. I was delighted they chose to stay with the same basic name. The name recognition and brand HLG has developed over the years is invaluable. If you’ve been thinking about changing your company name or logo be very cautious. You may be tired of the same name or design, but your customers might still be trying to figure out who you are and what you do. Your business name and logo is most powerful when used with consistency – this is extremely important to building your own unique brand.