Tag: television.

Change

It’s funny how much change advertising has seen over the last ten years. Nationally newspaper readership is moving to online reading instead of print (much to our dismay). Cable television is competing fiercely with network television. New cable shows are pulling in solid ratings none of us could have predicted. Listenership on radio has become diluted with so many music choices. Internet advertising is coming on strong. As a whole we are more sophisticated buyers and less likely to respond to traditional advertising methods. The marketing world is changing, and it’s important to understand how so you can make decisions that will work best for your company.

Communicator Award Winners

Poole Advertising has been awarded a 2010 Communicator Award of Distinction for their integrated marketing campaign for US Cable. The campaign theme was “More Power” which included postcards, newspaper ads, billboards, radio ads and a television commercial.

In its 16th year, the Communicator Awards honor creative excellence in communications in the categories of print, video, interactive, integrated campaigns, marketing effectiveness and audio. The Communicator Awards receive submissions from ad agencies, production companies, TV stations, cable companies, interactive agencies and corporations from across the globe.

“Over the past 3 years, Poole Advertising has been a perfect fit for US Cable. Sally and her staff have done an outstanding job understanding the needs of our growing company. Hats off to Poole, they have been a valuable partner in our advertising success. We look forward to the continued partnership for many years to come.”

Rita Watson, US Cable