Here is an example of my video conferencing set up at my office.
Below are some video conferencing best practices to help you look good on camera:
SHINE, and be concise!
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Consumers are looking for an experience and they want it to not only be good, but to be outstanding. How can you make your customers’ experience outstanding? From the bank that provides fresh baked chocolate chip cookies to the custom coffee at your local Starbucks, it’s all about you and your customers’ experience in your business. You control this.
How can you offer more? In what ways can you make it better? Figure out how you can you wow your customers.
As I am constantly saying to my staff, “Under promise and over deliver.”
“Experiential and event marketing are seeing a big resurgence, and brands will lean in even more to those types of marketing activations. I think that music tour sponsorships will have new life because of this — brands can do even cooler venue activations that audiences interact with, and they’ll get broadcast out to a much larger digital audience.”
– Sherry Jhawar, Blended Strategy Group
Put yourself in your customer’s shoes. Walk into your office like you’ve never been there before. What needs to be changed? The unsmiling receptionist? Maybe she’s a better fit in bookkeeping. The smudged windows and leaf strewn sidewalk? Tackle them now. These are the simple things. They can be easily changed.
What is more difficult is to hire people who really think of others and try to do what is best for each one. I like people who think ahead to the next step, people who own their projects and feel gratitude toward the person bringing the work into the office.
Finally, what is the experience at your office? Now is the perfect time to clean house, clean up your staff and make your office run light a tightly run ship. Take the helm, be the captain and steer that ship in the direction you want. Make your customers’ experience outstanding.
©2020 Poole Communications
When fishermen find a honey hole, their smiles are big and their mouths are shut. But when they catch the big one, it’s all about the show and tell. Social media is the new word-of-mouth honey hole; so let’s use it to your best advantage.
In business, everyone has access to the honey hole of social media, and the fish swimming in it are free for the taking if you have the right bait. Reel in your own word-of-mouth marketers ready to show and tell tales from your business with the following lures:
Show Others With Their Trophy Fish
Everyone has happy customers, but if you don’t show them off, you might lose the next big one. How can you catch more fish if they can’t see what they are missing?
Lure: Post a smiling customer holding one of the last products on the shelf along with a FOMO (Fear of Missing Out ) message like, “Sam got one of the last She-Shed lock openers! Stop by today to get yours and find out what the wife has inside that place.”
Give Them a Secret to Share
Your social channels should be chock full of exclusive visuals and crave-able content. Everyone is searching for a new honey hole, so make your channel the next secret to share.
Lure: Post behind-the-scenes pictures of new product being delivered, share a new trend from one of the “coasts,” or snap a shot of your team prepping a new service to save customers’ time and money.
Find Your Big Mouths
Pay attention to your followers. It’s likely you have loyalists who like your posts, comment, and share information. They can influence hundreds more, so lure them in with your best bait.
Lure: Give them a free sample or service and ask them to take a picture or share the experience on social media. Follow up by inviting them to a VIP referral club that offers a big discount if they bring fresh fish to your pond.
Open Your Mouth
If you don’t open your own mouth to engage with your following, they might get away. Worse yet, if your fish flip and spew bad information, you need to dive in to rescue your reputation.
Lure: Comment on a recent customer’s post and include a specific detail about your encounter with them. Follow up offline to see how the product is working. Also, be sure to engage immediately with bad reviews and negative comments. Thank customers for bringing the issue to your attention and ask if you can connect privately to find a solution.
Release the power of your customers’ word-of-mouth on social media and watch the flow of free marketing and new fish swim your way.
Need help with your social media posts or planning, give us a call at 800-900-3635 or email us at: firstname.lastname@example.org
© 2019 Poole Communications
Tuning up your marketing should be like maintenance on your vehicle. Marketing is the fuel that keeps the customer engine running. The good news is that unlike vehicles, marketing inspections don’t have to come with a hefty price tag. Here are 5 tips to tune up your marketing:
When was the last time you viewed your messaging, processes, discounts, service and overall company experience from a customer’s point of view? Click on your ads, sign up for offers, send a family member into your business, email a staff member and review the results. You may find some small tweaks to help you pick up more miles per gallon.
Digital advertising campaigns pinpoint the customers most likely to connect with you based on their online behavior. Combined with relevant offers, creative ads and corresponding landing pages, digital advertising is the best way to diagnose if your campaigns are running smoothly or need some tinkering. Check to see if you are getting the impressions, clicks, website visits and leads you deserve.
Marketing is now more science-based, and while it’s still also still an art, you can count on the numbers for truth and finding the best path to success for your company.
Next, review your competition’s website or walk-in to see what gets their sales motors running. Compare price points, review their discount and take an inventory of where, when and what they are marketing. You are sure to find at least one idea to beat them to the finish line.
It’s pretty simple to set up a search that flags you whenever your competitors name in mentioned in the news. Set one up today and start tracking.
Look at your business’s exterior touch points. Do your ads, website and displays have a cohesive shine or are their a few chips in the paint? Maybe a quick run through the branding car wash is all you need, or perhaps you can buff a few images to freshen up your look.
Chips or dings? Address them immediately. Don’t cover them up. Fix the trouble and polish out the finish.
Finally, ask new and old customers some key questions.
Finally, listen and respond. Use their responses to inform new offers, events and products so they know you made all the right fixes.
Use this five-point inspection any time you need to tune up your marketing and keep your sales engines humming. Need 5 tips to tune up your marketing? Contact us today or call 800-900-3635.
© 2019 Poole Communications
You thought you turned heads on your last advertising campaign because it was on point. People were clicking your ads like crazy and your website had a spike in visits. But, the activity didn’t turn heads adequately to become a trend. You had a lot of the right pieces, but lacked the coordination to make a real fashion statement. Review the following Do’s and Don’ts so you can turn heads with coordinated marketing and make all the right choices in the future.
A discerning, highly influential client – let’s call her a fashionista – deigns to click on your ad. Instead of seeing a lovely coordinated landing page she spots a cluttered website. Like last season’s stilettos, she kicks your product to the curb.
The same client clicks on your stylish ad, arrives on a coordinated, trackable landing page and notices a valuable offer. She whips out her swanky wallet and hands over contact information to collect your must-have discount.
Before you can say fabulous, you move on to your next task. Just as you look away another shiny object catches said fashionista’s attention and she never redeems the discount. It’s almost like you left her in the back of the closet with last year’s handbag.
A millisecond after receiving her valuable contact information, your prompt auto-reply email lands in the maven’s inbox wrapped in a bow nudging her to use the discount before the product sells out.
Soon she begins to see your retargeting ads with more of photos of your product on other exclusive websites.
A week later – because you have set up an automated email workflow based on her interests and behavior – she receives an exclusive email offer for first-time customers who subscribe to your newsletter.
Not long after that, your next thoughtful and targeted email elegantly appears showing the latest piece in the collection along with a special offer for customers who like your Instagram page.
Follow the do’s and avoid the don’ts above you will make an impression that turn will heads with coordinated marketing and transform that fashionista into a brand-devotee ready to influence her stylish circle of friends and their matching disposable incomes.
The back and forth between a business and customer on social media can sometimes feel like the old school method of passing notes in a classroom. Do you like our new spring clothing line? Check yes or no. If you like it, please share it with Susie in the next row. Of course, it’s important to get likes and shares on social media, but savvy business owners might want to seek something more than a classroom crush.
To build a lasting relationship with a customer you need to engage in more meaningful conversations. In dating terms, you need to put a ring on it. Take the time to engage with your audience on social media. Pay attention to what they need, when they need it, and why.
Create polls to obtain information from customers
Rank their favorite product.
Rank the various ways they use the product.
Vote for the time of day/year they use the product most.
Rank why they use the product – give three options and an open comment box.
and provide a discount or valuable item to the winner.
Most creative or best photo/video of customers using the product.
The best success story of how a service helped them.
Most loyal or longest-standing customer.
All businesses will have loyal customers who consistently like, share, and comment on your platforms. So, thank them for sharing, give them a head’s up on sales and offer advice on making the most of the product. Then, take a few minutes to look at their personal pages to get more of a feel for their lifestyle, needs, and friends.
If someone sends a message or posts a comment, respond as fast as possible. Because many customers view social media the same as an in-person encounter, treat social interactions in the same way.
Pose open-ended questions about your product or service on social accounts. What do you like best about our business? What do we not offer that you would use?
These tips will have you well on your way to walking down the social aisle with customers. Still, you should be ready for those members of the congregation who just can’t seem to hold their peace. View negative comments as opportunities rather than irritants to be ignored. Everyone sees the negative comments and a lot may ride on how and if you choose to react.
1. Thank them for the comment, acknowledge the issue, and apologize.
2. Ask what you can do to make it right.
3. Offer what you can to make it right, plus a little extra.
4. If you cannot make it right, tell them how you will work to make it better in the future.
However, there may be cases when a courteous approach isn’t effective. For those situations, a general statement acknowledging the issue and an offer to resolve it offline with an email or phone call may be a good compromise.
Finally, like any relationship, staying engaged takes time and effort and a willingness to learn from the good and bad comments.
When businesses create a social media page, they may believe the hard part is over. Actually, it is just beginning. Once a social media page is created, the real work of increasing social media engagement begins.
One thing we have learned over and over again at Poole Communications is that social media users like images. A post containing a photo or image will be seen by more users than one that does not. Post a video to your Facebook or Twitter page, and you may be surprised to see how many more people respond to your post. We are becoming a visual society. A picture or video is always more likely to catch the eye than just a text. Free picture sharing sites such as Pixabay and Pexels make it easy to find stock photos to make your posts appealing to the eye.
Live video is another way to rapidly increase social media engagement. We would strongly caution businesses to be prepared when doing live video though. Once you say something “live” it is out there, and there is no taking it back. Live video definitely has its advantages though; it gives you an instantaneous connection to your social media followers. You can answer their questions and engage with them. Special events, a product unveiling, or a new food item are all reasons to try a live video. The effects may be far reaching and last longer than just the minute or two your video goes live.
Another way of increasing social media engagement is to personalize your business page. Give a virtual tour of your office. Introduce your employees using their pictures a short description of their educational background and job duties. Celebrate work anniversaries with a post. Introduce a new product by having an employee showing its uses in a video. Social media is about being “social.” People do still want to feel connected to other people. Introducing your staff adds a personal touch to your social media pages. We have learned from our own experience it also leads to much higher engagement.
Reviews are another way to see your engagement improve on your social media pages. Ask past customers to share their opinions. Invite them to review your business and their experience. This will allow potential customers to learn more about you through the experience of others.
We have seen an increase of engagement on company pages when a product or gift card is given away. Who doesn’t like free things? If there is information you want to elicit from your social media followers, think about a question that is pertinent to your business when you conduct the giveaway. For example, a restaurant may ask followers what their favorite dish is. This helps them to see what is popular and what new dishes they may want to introduce. While your engagement increases, so will your knowledge base.
Don’t forget there is also power in likes and comments. To see engagement increase, businesses must be involved. Like comments made on your page. Comment back to a potential customer when they ask a question about a product. This is vital to keeping up your engagement and increasing your brand awareness.
As a business owner, it seems like media love from any platform comes with a price tag. If only you could become the media’s valentine. Wouldn’t it be nice if they pursued you for something other than a monthly advertising invoice? Or maybe you have dreamed of a reporter showing up at your storefront with a bouquet of free air time to spotlight your business.
That dream date can happen if you are prepared with the right content at the right time. Content is the heart of every story, blog, and social media post. Reporters need quick access to experts, facts, statistics, trends, and testimonials to tell stories that are meaningful to audiences.
Your expertise, industry knowledge and experience could be the perfect match for a reporter on any given day, but you have to get in the dating game to start building the relationship and really become the media’s valentine. Here are a few ways to get your business noticed by the media:
Amy Smith, owner, Smith Heating and Air Conditioning (Phone, email, web, social contacts)
Ten year’s experience in residential and industrial HVAC systems
Expert in electrical safety, home energy efficiency and indoor air quality
Next, identify a few journalists in your area who report on topics related to your industry and send them your expert profile through multiple channels. (Social media, email, hand-written note, phone call)
Use facts and figures about your business and create brief, but meaningful tip sheets or infographics. Focus on ways to help the public save time or money, prepare for the future or avoid a crisis as it relates to your product or service. Periodically share your tips with media contacts. Use social hashtags and tag reporters. Example: 3 Ways to Save Money on Energy Costs #energysavings @nbcreporter
Find out what is trending on Twitter, look at what others are talking about in your own social media feeds and track stories in the national news. Connect your expertise with those topics and ask the media to consider you for an interview to share how the topic may impact your community, customers or industry.
Journalists have very tight timelines. If a reporter calls for an interview, that interview may need to take place on the spot, or scheduled in one to two hours. If you ask for time to prepare, you may miss your opportunity. By having topics and tips ready you can quickly accept the request. Reporters will remember your responsiveness and likely reach out to you again. This will help build your reputation as a thought-leader in the industry.
It Takes Time
Finally, it takes time and effort to become the media’s valentine, but creating connections and content could be the beginning of a beautiful friendship with no price tags attached.
When your new company is created, there should be a strong emphasis on business cards. Make business cards work for you. Business cards are a tool to let others know what your company is about and what services it provides. A plain white business card does not portray the mission or creativity of a person or a business. Your cards should help make you stand out and be easily recognizable. Bright colors, a distinctive logo, and an easy to read font will make your card stand out from the rest.
Business cards do not have to be boring. They should not look like everyone else’s. Think about ordering square or round cards instead of rectangular cards.
Use the front and back of your card to share your mission. If you are an eco-friendly business, buy business cards made from recycled paper. There are so many ways to make that card work for you! Some people purposely leave a space on the back to write notes or provide other contact information.
Business card marketing is a real thing. It’s effective, and it does lead to new customers and new leads. Here are some suggestions for using your business cards to maximize your customer base:
Finally, make sure your business card is professionally printed on high quality heavy weight paper. You don’t want to skimp here. Having trouble coming up with a design or getting your design ready to print? Need help with marketing? We can help. Make business cards work for you. Come by or call 573-221-3635 and we can help you with your business card and any other promotional material you need for your business.
© 2018 Poole Communications