Category: Digital.


Use Chatbots to grow your business.
Meet Cathy. She is cheery, has the patience of a saint, is freakishly knowledgeable about your business, works 24/7, anticipates customers’ needs, and knows when to ask questions and when to leave people alone.
Right now Cathy is charming the pants off your competitor’s customers. Darn you, Cathy!
Whoa, no need to get chippy. Cathy can work for you too. In fact, Cathy is in the market for a new gig and you can snag her for free.
Cathy is a Chatbot. And in an hour from now, she can be chatting with new leads on your website and Facebook page.
Really. No heavy tech lifting or pricey software. And P.S., customers expect Chatty Cathys. 
Sixty-three percent of people surveyed by Oracle said they prefer to message with chat bots and it’s because of the many benefits Cathy offers including 24/7 service and instant answers.
In 2020, chatbots will drive 85% of customer service, and why not? Just think of it, while Cathy is chatting up customers, answering routine questions and presenting new products and services based on their needs you are planning and developing new product lines.
And, oh yeah, Cathy is doing all of this at an hourly rate of $0. 
Wondering what Cathy should be talking about with your customers?
Simple things like:
“What brings you to us today?”
“Can I interest you in a discount?”
“I see you are looking at this service, we can tailor it to your schedule and deliver it for free!”
With time, Cathy can even get into some deep conversations with customers. Check out some other messages for chatbots and how some big time brands are using their own Cathys to increase the bottom line.
Now’s not the time for chatting, though. Now is the time to learn how to use Facebook’s free messenger chat bot to benefit your business. Cathy is waiting to serve you.
Need help with Chatbot Charm?

Use chatbots to grow your business. Set up a chatbot on your site or social media page, or give us a call: 800-900-3635. While not free, it may be much quicker than setting it up yourself… and we’re happy to help.

When you’re done go to our Insights and pick up some quick tips for your business. Subscribe to our newsletter to be sent regular tools and tips.

There’s no denying it, marketers are diving into digital advertising – the deep end of digital advertising.

Recent surveys of business owners and ad buyers spanning multiple industries show that everyone is swimming away from traditional media like print, radio, and TV into the streaming current of digital channels.

First Time for Everything

According to eMarketer.com, digital advertising accounts for 54% of ad budgets. That’s nearly $130 billion in the United States alone. That figure is expected to grow to 67% by 2023.

Notably, this marks the first time marketers are spending more on digital advertising than traditional options. Take a look at the figures:

digital ad spend

Search and Social Sharks

While print and radio were the first to feel the drowning effects of digital, television is also getting swept up by the growing digital tide. Even Google and Facebook are watching their backs as reports indicate Amazon is swimming into their territory with rapid speed.

Clikz Marketing Technology Transformation and Marin Software took a deeper dive into the specific digital advertising channels used; which shows paid search and paid social accounting for nearly 60% of advertising spending.

Paid digital media

Source: Marin Software

Catch and Ride the Wave with Video

As marketers dive into digital advertising and ride digital tidal wave, video will be their best surfboard.

Emarketer.com shares that video will continue to drive the growth of digital advertising spending, particularly in social media and through the use of Over-The-Top (OTT) platforms like Hulu and Roku.

A Forbes.com article shared a report by the Interactive Advertising Bureau indicated that 41% of United States consumers over the age of 13 watch online and streaming videos daily.

The report also shared that 75% of digital video viewers are willing to watch advertising in exchange for content. Not only will they watch the ad, online viewers pay more attention to video messages and prefer to learn about new products through video.

Impact Learning Center and Wyzowl also provide compelling digital video statistics:

  • 70% of consumers say that they have shared a brand’s video
  • 72% of businesses say video has improved their conversion rate
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions

The Sea Still Needs Stories

As marketers are swimming in the deep end of digital advertising ocean, it may be comforting to know they all have a familiar lifeboat.

Good storytelling remains at the heart of any campaign. Without it, consumers won’t get on board with a product or brand, no matter how often they see it on their channel of choice.

Finally, if marketers stick with good stories and surf all channels with video, they can ride the wave of digital marketing to success.

Thinking of diving into digital advertising? Need help with your story or social media? Give Poole Communications a call. We can help provide strategies and tips to get the most from your digital advertising. 800-900-3635

 

When you’re done go to our Insights and pick up some quick tips for your business. Subscribe to our newsletter to be sent regular tools and tips.

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