There are so many ways to promote your business. It may seem overwhelming trying to decide which marketing tool is the most productive. You may be surprised but the answer is right in front of you. Your customer list and email list is the most valuable marketing tool you own. Are you using it in the best possible way? Can you even find it? Look at your customer list today and start adding emails. It’s important to ask for permission to communicate with customers through email. This is the best way to stay in contact with customers – at no cost. With a good list you can communicate better than ever. Send out invitations, announcements, and updates. Just remember to make all your messages beneficial to the customer.