The time has come. It’s time to go ahead and start investigating internet advertising. For a long time it wasn’t really working – well, now it is. Many people go online to get all their news now. We routinely search websites to find the products and services we need. Hopefully by now you have a website. Your internet ads should link to your website and be carefully placed on other sites that relate to your business. A Chamber web site would be a great place for a business that only works with other businesses. A local radio or newspaper website is a great place for local retailers. Focus on one product or service and make it fun. Don’t forget to have a call to action to get people to respond. Start looking around; you’ll see that the smartest businesses are already advertising online.