When your new company is created, there should be a strong emphasis on business
cards. Business cards are a tool to let others know what your company is about and what it
provides. A plain white business card does not portray the mission or creativity of
a person or a business. Your cards should help make you stand out and be easily
recognizable. Bright colors, a distinctive logo, and an easy to read font will make
your card stand out from the rest.
Business cards do not have to be boring. They should not look like everyone
else’s. Think about ordering square or round cards instead of rectangular cards.
Use the front and back of your card to share your mission. If you are an eco-
friendly business, buy business cards made from recycled paper. There are so
many ways to make that card work for you!
Business card marketing is a real thing. It’s effective, and it does lead to new
customers and new leads.
Here are some suggestions for using your business cards to maximize your customer base:
• Post your cards on community bulletin boards. Restaurants, libraries, community
centers, churches, gyms, and stores often have bulletin boards. All you have to
do ask to post your card.
• Think about the waiting rooms in your area and leave cards for those waiting for
appointments. Doctor’s offices, hospitals, salons, auto shops, restaurants, and
government buildings all have waiting areas.
• If you want to expand your reach, consider asking local hotels if you can leave
business cards at their check in counter.
• Ask if you can leave your cards at your local Chamber of Commerce office or
your local Tourism Office.
• Use your business cards as a direct mailer. Target your audience and send out
your cards with a note to potential customers and clients.
• Send out cards with every item you ship or every promotional item you produce
for a customer.
• Hand out business cards at local events or at networking opportunities.
• Create a photo or video of your business card and upload it to all of your social