Tag: Facebook.

1. Know Your Audience

– What time they check Facebook, what content they’re interested in.
– Target those specific people who ‘liked’ your page.

Knowing your audience will help your business tremendously down the road. It’s not enough to have a great product these days. You need to find those people who are your target audience and know what they want to see, their interests, likes and dislikes.

2. Engage with Your Audience
– Make posts specifically to your target group.

Once you’ve figured out their likes and dislikes, it’s time to put your knowledge to work.
Think about it – a follower is more likely to like or share a post if it is relevant to them or if they find it to be something they can stand behind.

3. Provide Great Customer Service

Once you have figured out your target market and how to get their attention, you need to keep it! Keep up on your social media; it shouldn’t be on autopilot for too long. Notice when someone comments on a post of yours or better yet, shares your post. Respond to your audience; people like to know that who they’re following is responsive and actually cares about them.

In short, nobody likes to be ignored. If people comment on your post or have questions, acknowledge them! It’s easy to become automated with managing your Facebook, but don’t forget that Customer Satisfaction still rules and will go further than any boosted post ever will.

4. Customization
You can schedule when your FB status is posted weeks and months in advance, specifically to better fit your customers’ schedules. When you go to make a status update there is a drop down box next to the “Post” button that gives you an option to schedule your posting. Use this free trick to optimize your social media!

5. Boost
You can also use the “Boost” button, which places your posts higher in the News Feed, so there’s a better chance your audience will see them. Although there is a charge to boost, but you can choose your own budget. The more you put towards your budget, the higher your boost.

Stay focused and use Facebook’s free platform to your advantage!

The business world is changing. Ten years ago, you would have never understood “sharing your contacts on the cloud.” Two years ago Newsweek stopped all printed publications. Take a look around you. It’s time to move your company forward.

Last week I spent three days learning about new trends in internet marketing.  I’d like to share a few ideas with you that can help grow your business:

  1. Grow your e-mail list.  Take a look at how many emails you have right now and set a much higher goal. This is one of the very fastest and best ways to communicate with existing and potential customers. This alone will help increase your business. Then communicate with your customers on a regular basis… which leads to:
  2. Send an e-newsletter regularly. Keep it simple and benefit oriented. Fill it with tools and information your customers can use. The key is to send it on a regular basis. If you’re busy start out quarterly. Get a handle on it and move it to once a month. You can send twice a month if the content is good. I would not send much more frequently than that.
  3. Please tell me you have a website. If not, stop reading and go start working on it right now. It’s that important. Take all of your old yellow page budget and pour it into your website. Then I challenge you to use video on your website. It’s not hard – grab your cell phone, shoot some video and post it on YouTube then link it to your site. It doesn’t have to be perfect – it just has to be beneficial to your customer.
  4. Build a business Facebook page and promote it. Most of the people in the developed world are on Facebook. It’s time you figured out how to use it for business too. Then when people LIKE your page, go to their page and thank them. Saying “thank you” never goes out of style. Take time every chance you get to thank each and every customer.

Thank YOU for reading my post and stay tuned for more growing your business ideas.

Sally Poole

Check out our Facebook videos to see Sally’s Secret Ninja Facebook trick! Find it here.

Social media can be intimidating – especially as a small business owner with limited time. We’ve put together a series of steps – a recipe – to get you started! Let’s get cooking!

Strategies are the bread and butter of a social media campaign. How do you develop one? Start with your target audience.

  • Interview your current & potential customers. Find out their age, gender, interests, profession, etc.
  • After defining the audience, develop your message. What are key problems and concerns of your ideal audience that you can address in your message?
  • Based on your target audience, develop the key marketing message you want to communicate.
  • Find out which social networks your target audience is using and start there.


  • Coordinate your message on all your marketing outlets. You want your message to be consistent.
  • Pushing people to your website is beneficial. It allows you to display your message on your website and push people from various outlets to one place. It also helps to automate coordination of your message – saving you time!

Start using social media – but start small and build.

  • Limit your time. Spend 15-30 minutes per day on social media for your business. Schedule this time so you don’t forget – set reminders on your phone or calendar. This will help you incorporate social media into your daily schedule so it doesn’t get neglected.
  • Choose 1-2 outlets to get started. Don’t pressure yourself to be on EVERY outlet. That’s why in step one we found the outlets best suited for your target audience. Start with those, and then eventually you can expand – when you feel you’re ready.
  • Create a content calendar (here’s a free example!) to manage your posts and plan ahead. These calendars make social media easier to manage. But, be careful, over automating can be bad – spontaneity is vital to your success. So use content calendars wisely.

Listen to your followers. Comment and respond – even to negative, especially to negative, feedback. Be relatable. This helps build relationships – which is the essence of social media. Share others posts. Just like you communicate with people on your personal page – communicate with them via your business page (just keep it tasteful and professional – remember this creates an image for your business!).

Track and analyze your posts. Experiment with different times and days to find the best time to post that will elicit responses from your customers. Find out what types of content get the best results. Social media is constantly evolving, so your content should be too!


  • Be authentic. Just relax and be yourself. Be personable. Try to avoid sounding like a textbook – people want to connect with a PERSON not a book. If technical jargon is imperative to your post – explain what it means in a non-condescending way.
  • Enjoy yourself! Remember you’re competing with real world activities! You’re competing with puppies and babies! Think about how you can phrase and post things so that they are compelling.
  • Be visual. Use pictures, graphics and video. They draw a much higher response than text only posts.
  • Positivity is always best. But, negativity is better than neutrality. Being neutral is boring, and boring posts will lead to failure.
  • Don’t forget a call to action. Tell your followers what you want them to do. Your response will almost always be higher.

Comment below with comments or questions! Please, share our posts with anyone you think would find it helpful!

88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours, according to a Google Mobile Movement Study.

70% of all mobile searches result in action within 1 hour.

Businesses are missing 70% of local content on sites like Twitter and Pinterest because they don’t have location-based sentiment monitoring set up, according to a recent study by Venuelabs.

These are some pretty staggering statistics. You spend lots of time and money building a website and optimizing it for search engines (SEO). But are you optimizing your business for local searches on mobile devices?

Half of mobile users use a local search/map to find businesses.

Let’s start with defining a local search.
An iPhone user asks Siri to find them a nice local restaurant, while visiting St. Louis. Local searches will include a specific location, city, ZIP code, etc.

Local SEO has one goal: to get to the top of the search results. In this case businesses want to rank on top for local geographic terms related to products and/or services that their businesses provide. The typical consumer performing a mobile search probably won’t scroll through pages and pages of results. They want fast, easy answers; they will likely make their decision based on no more than the first page of results.

So, what do you do?

Here’s a few tips to get you started:

Yelp is a community driven review site that enables users to create locations, give details about the businesses, review them, and even post multimedia content.

It’s a major asset; you can thank Apple for that, and here’s why:
When an iPhone or iPad user uses Siri to search for a local business, the results are powered by Yelp. So, if you’re not on Yelp, iPhone users aren’t going to find you in local searches (unless they use their mobile browser and navigate to Google).

But there’s more. Yelp results returned to Siri are based on Yelp reviews. So, the top results returned are going to be the business with the most positive reviews.

But use caution, Yelp reviews can be tricky. If someone creates an account just to write a review for you, it’ll likely never be activated. Yelp likes reviews from active users. Ask your clients if they use Yelp, if they say yes, then ask for a review. Also, you can, and should, thank reviewers and invite them back for another visit, even offer a discount! That person, who’s already a fan, will often post a follow-up review, or answer others’ questions about your business. On the flip side, if someone posts a legitimate complaint, don’t be afraid to publicly apologize – but be sincere. Remember, a scorned customer doesn’t want freebies; they want to be heard.

Google Plus Local Pages
Google Plus Local pages are indexed in more than Android mobile searches. They’re also indexed in three additional types of searches:

  • Google searches
  • Google Map searches
  • Google Plus searches

Google Plus Local Pages are similar to Facebook business pages, but they have better SEO. You don’t have to post to your Google Plus Local Page as you would on a Facebook business page, although it doesn’t hurt. The essential elements include a complete bio, contact information and some photos.

You’ll also want to ask for reviews. Just like Yelp, the more positive reviews you have, the higher you will rank in searches. And responses to reviews are important here, too.

Other Searches of Note
Not all users search using Siri or Android Google searches. Many people have a favorite app. You should try to have listings on these sites as well. Other sites to consider:

  • Google Maps (all you need is a Google Plus Local Page from above.)
  • Facebook
  • MapQuest
  • Apple Maps (all you need is a Yelp account)
  • Bing
  • Yellowbook
  • YPMobile
  • SuperPages
  • CitySearch

Mobile Websites
To make the most of these local searches, your website needs to be optimized for mobile viewing. Here’s why:

  • 61% of mobile users are likely to leave a site that is NOT mobile friendly.
  • 48% of mobile users who visit a site that is NOT mobile-friendly assume the company doesn’t care about their business.
  • 40% of consumers will visit a competitor’s site after a bad mobile site experience.

There are plenty of apps, widgets and resources that can help you optimize your website for mobile viewing.

Now’s the time! Go mobile!

If you have more questions, or want to know more, give us a call!




Facebook Pages

We’ve talked a little about social networking in the past. Today I’d like to be more specific and suggest that you start a business Facebook page. It’s fun and it’s free. Go to facebook.com and follow the directions. It’s simple and plenty of businesses are there getting good results. Surprisingly, I’ve had two jobs come to my business from Facebook. More people are communicating that way because there’s no junk email. On your business page you can add video, photos and keep your Facebook friends updated on what fun projects you’re working on. You can also add neat little applications that bring more function to your page like client reviews, detailed information about your company, web and audio links. Check out Facebook this week.

Social Networking

Unless you’ve recently returned from a long stay on a deserted island, you’ve heard about ‘Facebook’ and ‘Twitter’. These are just two of the many websites specializing in social networking. Social networking isn’t just for staying in touch with family and friends. It’s a powerful tool helping you connect people to your business. It’s really simple to set up a personal account or an account for your company. And just like your personal account, your business account is a totally free tool. After you’ve signed up for Facebook and Twitter, visit Linked In. Linked In is a great business to business networking site. With a little bit of effort, you can help build greater credibility and stronger business relationships.