Tag: finding clients.

Today we’re looking at the simplicity of six words. Let me give you some examples.

Can you write your company story in six to ten words? This isn’t a new idea. Ernest Hemingway wrote a famous six word story. “For Sale: New baby shoes. Never worn.” Often we make things much harder than they need to be. This is the elegant simplicity of six words.

Carefully Define Your Business
First, implement this same six word idea with your business: define your company and culture in six words or less.

For example: at Poole Communications, we are client-focused, ethical, creative, self-motivated and passionate. When hiring new employees we look for those same characteristics. Even while interviewing a potential new client, we look for those same qualities. (That’s right, we don’t accept all new clients; we really want a good fit.) The result is that we have a better fit with ALL the people we work with, that means more enjoyment in our work – and lives – for every participant.

We’ve found that whenever we deviate from this principle there’s trouble: a unhappy client who doesn’t fit, or a disgruntled, unproductive employee. I’ve learned over the years how important it is that we let our values guide us.

Next, Define How You Work
Six simple words can help us define our logos, our slogans, how we work – and even who we work with. Those same words help you in planning and creating work or providing service. We don’t want to sell ourselves, our products or services; we want to educate in an ethical way. Let’s make the world a better place. Everyone wants marketing material that are simple and easy to understand. The little amount of time each have makes it mandatory. Word choice and communication is extremely important. It’s critical to be clear about who you are and how you work; and it’s equally important to be quickly understood.

Finally, Simplify Your Life
Our world is fast paced, we all have a lot on our plates. How can we work to simplify our work and yet make things better? Here’s one small tool you can implement and use. Define your business and how your business works. Get your team involved and get their input. Empower them to help grow your company and make it better.

©2018 Poole Communications