Tag: simplicity.

Often we make things much harder than they need to be. Today we’re looking at the simplicity of six words. Let me give you some examples.

Can you write your company story in six to ten words? This isn’t a new idea. Ernest Hemingway wrote a famous six word story. “For Sale: New baby shoes. Never worn.” The simplicity of six words.

Define Your Business
Try this same idea with your business. Define your company and culture in as few words as possible.

At Poole Communications, we are client-focused, ethical, creative, self-motivated and passionate. When hiring we look for those same characteristics. While interviewing a new client, we look for those same qualities. The result is that we have a better fit with ALL the people we work with, thus more enjoyment in our work – and lives.

Whenever we deviate from this there is trouble: a client who doesn’t fit, or an unhappy, unproductive employee. I’ve learned over the years how important it is that we let these words guide us.

Define How You Work
These six words can help us define our logos, our slogans, how we work and who we work with. Those same words help you in planning and creating work or providing service. We don’t want to sell ourselves, our products or services; we want to educate in an ethical way. Everyone wants marketing material that are simple and easy to understand. Word choice and communication is so important. It’s important to be clear about who you are and how you work; and it’s important to be quickly understood.

Simplify Your Life
Our world is fast paced, we all have a lot on our plates. How can we work to simplify our work and yet make things better? Here’s one small tool you can implement and use. Get your team involved and get their input. Empower them to help grow your company and make it better.

©2018 Poole Communications