Networking is an useful tool for promoting your company. Hannibal has two great networking events coming up: the Chamber's Annual Meeting on Friday, February 7th and the Hannibal Chamber Women's Network on Thursday, February 27th. Using networking, you can seek out those who need what your business has to offer. Networking and relationship-building allows for clients to get to know you better and trust your business more.
When networking, it is important to go out of your way to meet new people! While stepping out of your comfort zone to connect to people can be tough, using icebreakers and being friendly can help get conversations started. Try not to be pushy in these conversations, but instead be an active listener and a service to the people you meet.
Some ideas for icebreakers might include:
Use and give referrals to expand your network. When building relationships with customers and clients, giving and receiving referrals can help strength your relationships. Customers with positive reviews and testimonials about your business or services can be essential to growing clientele. Referrals are a networking heavy approach to advertising, where your existing clients and customers positively recommend your company. You want your clients to refer you based on the experiences they have with your business, the reputation your business upholds, and the area your business specializes in.
A good place to network as well as give and get referrals are the Show Me Business Builders meetings. These meeting occur every Wednesday at 7am at Logues Restaurant in Hannibal, Missouri. We would be happy to see your business join!
Need a little help to get started or would you like use to train your people? Contact Poole Communications at 573-221-3635... or email us at info@poolecommunications.com.
©2025 Poole Communications
This Thanksgiving season, we at Poole Communications wanted to let you know how thankful we are for your business and friendship with us. As people all over are showing gratitude for the things they have, we also wanted to emphasize the importance of giving your all to your customers and community.
At the end of the day, good advertising can allow you to gain new customers, and also build relationships and business with customers you already have. Whether you are a large or small business, there is a benefit to providing your customers with support, service, and product. Not only that, but having good, honest communication between you, your customers, and your employees can create long-lasting partnerships and clients.
Good advertising is not just about bringing the customer in, but making an impact on the customer you are trying to reach. When your customers have a need for a product or service that you can provide, you want them to think of you first. Building relationships and partnerships involves a lot of thankfulness and generosity from both customers and businesses. Use good communication, honest marketing, and quality generous service.
When working for your customers, try and consider:
We hope this Thanksgiving, you will not only give thanks, but give more towards building partnerships and relationships as you consider these questions.
Interested in learning more about how giving can help your business? This small book, The Go-Giver by Bob Burg and John David Mann gives you great ideas and the logic behind giving.
“Most people just laugh when they hear that the secret to success is giving...Then again, most people are nowhere near as successful as they wish they were.”
Want help with marketing ideas like this one or would you like us to train your people? Contact Poole Communications at 573-221-3635
©2024 Poole Communications
We’re so excited for the opportunity to present a workshop at the Poplar Bluff Chamber of Commerce on May 29! The topic up for discussion is how to Make the Most of Social Media.
We know that Social Media can be a real headache. Especially for business owners who need to focus on business, but know that social media can be an integral part of business growth.
This workshop will give you the information you need to effectively manage your social media without eating up your time. You’ll learn how to use social media more effectively, best practices in social media and how to make it manageable. Plus, we’ll talk about content management, how to determine which networks and platforms are most beneficial for you, and when it’s time to hire someone to help you out.
The workshop will be from 10 a.m. to noon on May 29, at the Poplar Bluff Chamber of Commerce.
Fish Where the Fish Are
Spend your advertising dollars where the market is. The same concept can apply to social media. Use the platform the reaches your specific audience! If you’re customers aren’t using Twitter, but ARE using Facebook, put your time and effort there!
Also, browse our blog for more great marketing tips!
Do you want more tips?
Comment below and let us know what topics are really giving you troubles, or topics you'd just like to know more about!
88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours, according to a Google Mobile Movement Study.
70% of all mobile searches result in action within 1 hour.
Businesses are missing 70% of local content on sites like Twitter and Pinterest because they don’t have location-based sentiment monitoring set up, according to a recent study by Venuelabs.
These are some pretty staggering statistics. You spend lots of time and money building a website and optimizing it for search engines (SEO). But are you optimizing your business for local searches on mobile devices?
Half of mobile users use a local search/map to find businesses.
Let’s start with defining a local search.
Example:
An iPhone user asks Siri to find them a nice local restaurant, while visiting St. Louis. Local searches will include a specific location, city, ZIP code, etc.
Local SEO has one goal: to get to the top of the search results. In this case businesses want to rank on top for local geographic terms related to products and/or services that their businesses provide. The typical consumer performing a mobile search probably won’t scroll through pages and pages of results. They want fast, easy answers; they will likely make their decision based on no more than the first page of results.
So, what do you do?
Here’s a few tips to get you started:
Yelp
Yelp is a community driven review site that enables users to create locations, give details about the businesses, review them, and even post multimedia content.
It’s a major asset; you can thank Apple for that, and here’s why:
When an iPhone or iPad user uses Siri to search for a local business, the results are powered by Yelp. So, if you’re not on Yelp, iPhone users aren’t going to find you in local searches (unless they use their mobile browser and navigate to Google).
But there’s more. Yelp results returned to Siri are based on Yelp reviews. So, the top results returned are going to be the business with the most positive reviews.
But use caution, Yelp reviews can be tricky. If someone creates an account just to write a review for you, it’ll likely never be activated. Yelp likes reviews from active users. Ask your clients if they use Yelp, if they say yes, then ask for a review. Also, you can, and should, thank reviewers and invite them back for another visit, even offer a discount! That person, who’s already a fan, will often post a follow-up review, or answer others’ questions about your business. On the flip side, if someone posts a legitimate complaint, don’t be afraid to publicly apologize – but be sincere. Remember, a scorned customer doesn’t want freebies; they want to be heard.
Google Plus Local Pages
Google Plus Local pages are indexed in more than Android mobile searches. They’re also indexed in three additional types of searches:
Google Plus Local Pages are similar to Facebook business pages, but they have better SEO. You don’t have to post to your Google Plus Local Page as you would on a Facebook business page, although it doesn’t hurt. The essential elements include a complete bio, contact information and some photos.
You’ll also want to ask for reviews. Just like Yelp, the more positive reviews you have, the higher you will rank in searches. And responses to reviews are important here, too.
Other Searches of Note
Not all users search using Siri or Android Google searches. Many people have a favorite app. You should try to have listings on these sites as well. Other sites to consider:
Mobile Websites
To make the most of these local searches, your website needs to be optimized for mobile viewing. Here’s why:
There are plenty of apps, widgets and resources that can help you optimize your website for mobile viewing.
Now’s the time! Go mobile!
If you have more questions, or want to know more, give us a call!
http://www.inman.com/next/3-key-strategies-to-optimize-business-for-local-search-on-mobile-devices/
http://visual.ly/solomo-stats-no-business-can-afford-ignore-infographic
We've talked a little about social networking in the past. Today I'd like to be more specific and suggest that you start a business Facebook page. It's fun and it's free. Go to facebook.com and follow the directions. It's simple and plenty of businesses are there getting good results. Surprisingly, I've had two jobs come to my business from Facebook. More people are communicating that way because there's no junk email. On your business page you can add video, photos and keep your Facebook friends updated on what fun projects you're working on. You can also add neat little applications that bring more function to your page like client reviews, detailed information about your company, web and audio links. Check out Facebook this week.
Unless you've recently returned from a long stay on a deserted island, you've heard about 'Facebook' and 'Twitter'. These are just two of the many websites specializing in social networking. Social networking isn't just for staying in touch with family and friends. It's a powerful tool helping you connect people to your business. It's really simple to set up a personal account or an account for your company. And just like your personal account, your business account is a totally free tool. After you've signed up for Facebook and Twitter, visit Linked In. Linked In is a great business to business networking site. With a little bit of effort, you can help build greater credibility and stronger business relationships.
