Improve Your Marketing – Part 2

Yesterday we started a list of guidelines to help you improve your marketing efforts, today we’re sharing the rest of the list! You can view Part 1 here. Follow Up Once the schedule is established and responsibilities have been assigned, make sure all is going...

Target Your Market

This week I want you to define your target market. Every business has one. Your target market includes demographics like the main type of person that does business with you. Think about the distinct age group of people you serve. Are your customers more male or...