The fastest growing generation of consumers – Generation Z – is defined by those born after 1995. This demographic is known for its constant use of smartphones and social media. Here are the keys to Generation Z.
Based on research from the State of Gen Z 2018 by the Center for Generational Kinetics. Almost all of Gen Z – 95% of the group – has a smartphone. Over half of the age bracket uses a smartphone more than 5 hours each day and 65% of the squad grabs their smartphone after midnight.
The same research shows that the majority of smartphone use is for tailored social media tasks. Instagram is used to follow brands and influencers. Snapchat is the place for posting selfies and videos and Facebook is where Gen Z goes to create and check out events.
The doorway to Z’s kingdom is obvious, but making connections inside their mobile land of mega information takes a strategic approach and a dash of their unique lingo.
Here are a five keys and some slang to open the door to Generation Z’s purchasing power.
First Make it quick and sick.
Vision Critical’s Generation Z Characteristics found that Gen Z has an attention span of 8 seconds and prefers creative “sick” visual storytelling to learn about and connect with products and services.
Then Help them build their own biz, bruh.
After graduating college, 61% of Gen Z would prefer to be an entrepreneur rather than an employee based on State of Gen Z 2018 by the Center for Generational Kinetics. The report also shared that 75% of teens want to turn hobbies into a business and 71% of high school students want to start their own business in the future.
Next, Get some clout.
Reviews are king with Gen Z’s pocketbook. The State of Gen Z found that 68% of the group read at least three reviews before making a purchase.
Don’t be basic.
Based on Vision Critical’s Generation Z Characteristics research, Gen Z wants functional, unique, quality products that look expensive for less money. If those products reflect their personality and their friends don’t have them, you’ve struck gold.
Finally, YouTube is dope.
Both Vision Critical and the State of Gen Z reports share that YouTube ads are trusted by this youthful clan more than any other media channel in existence.
Use these five keys in your business marketing and you’ll slay in Generation Z’s kingdom.
© 2020 Poole Communications