Recently Hannibal LaGrange College changed their name to Hannibal LaGrange University. There was some consideration given to changing the name completely. I was delighted they chose to stay with the same basic name. The name recognition and brand HLG has developed over the years is invaluable. If you’ve been thinking about changing your company name or logo be very cautious. You may be tired of the same name or design, but your customers might still be trying to figure out who you are and what you do. Your business name and logo is most powerful when used with consistency – this is extremely important to building your own unique brand.